Marisa Holley-Archary

Managing Partner, Behavioral Economist

BA, MBL, MPHIL, MSc Behavioural Science, MSc Psych

Marisa leads the team with over 15 years of experience in behavioral strategy. Her work focuses on applying cognitive psychology to optimize customer behaviors and decision-making processes. She is passionate about using data to unlock insights that improve product offerings, customer engagement, and brand loyalty.

Chris Bitti

Head of Customer Strategy

BSc Maths & Physics, BCS (AI), Dip. Datametrics

With a deep background in market research and customer psychology, Chris crafts customized strategies that align with customers’ needs, values, and behaviors. His ability to translate data into actionable insights has helped multiple clients achieve lasting improvements in engagement and satisfaction.

Otsile Motlhabane

Psychology researcher

MA (Research Psychology) 

Skilled researcher with expertise in both qualitative and quantitative methodologies. Proficient in ethnography, focus groups, in-depth interviews (IDIs), diaries, and card sorting, as well as A/B testing and surveys, diverse skill set allows them to conduct thorough and impactful research, ensuring that every project is driven by data and human-centered insights.

Adrienne Kotze

Behavioural strategist

BPsych, HPCSA

A passionate Psychological Counsellor with a deep interest in mental health and human behavior. Adrienne’s work is predominantly grounded in the systems theory paradigm, offering a holistic approach to understanding individuals within their broader environments. Her current focus is on developing innovative platforms that make preventative mental health care scalable and accessible to a wider South African population.

Marike Hechter

Systems Thinker