marisa@humanist.africa
The Science Behind Our Work
The Science of Human Behavior, Tailored to Your Business
Our multi-disciplinary approach blends data, psychology, and strategic insights to unlock meaningful growth.
Innovative Frameworks:
At Humanist Company, our strategies are based on scientific research. Our team draws from behavioral economics, psychology, and market analysis to craft strategies that influence consumer behavior and drive measurable results. We believe in the power of research to inform decision-making and create data-driven, actionable insights.
Behavioral Change Models:
We apply well-known models such as the Fogg Behavior Model and COM-B to design strategies that improve behavior—whether it’s increasing customer loyalty or driving more responsible purchasing choices.
Impact Measurement:
We track the effectiveness of our strategies through clear metrics, ensuring that our work aligns with your business goals while also delivering on social impact, especially linked to the SDGs.
Research approach
We specialize in leveraging behavioral science, data analytics, and psychological insights to help businesses understand consumer behavior, improve decision-making, and optimize marketing strategies. By applying advanced research methods—both qualitative and quantitative — we provide actionable insights that drive smarter business decisions, enhance customer engagement, and foster long-term growth. Our approach ensures businesses connect with their audiences in meaningful ways.
Research focus areas:
Quantitative Analysis (including Econometrics, Regression Analysis, and Longitudinal Studies):
Quantitative analysis enables businesses to uncover statistical trends and patterns in large datasets. We use tools like IBM SPSS, R Studio, and JAMOVI to perform econometric analyses, regression modeling, and longitudinal studies. These methods help businesses understand relationships between variables, forecast trends, and measure the long-term impact of decisions. Longitudinal studies provide insights into how consumer behaviors evolve over time, while econometrics helps businesses assess the financial impact of marketing and business strategies.
Behavioral Science and Psychological Insights:
This area focuses on understanding the underlying psychological factors and behavioral triggers that drive consumer decisions. By leveraging principles from behavioral science, we analyze how cognitive biases, emotions, and social influences impact consumer behavior. Our insights help businesses create more engaging and effective marketing strategies, improve product designs, and foster customer loyalty by aligning their offerings with consumers’ mental models.
Customer Experience Research:
In this area, we examine the entire customer journey to understand how consumers interact with brands and products at various touchpoints. Using both qualitative and quantitative methods, we gather data on customer perceptions, pain points, satisfaction, and expectations. By analyzing these insights, businesses can enhance their customer experience, optimize service delivery, and create memorable experiences that drive customer satisfaction and retention.
Market Research and Concept & User Testing:
Our market research and testing services help businesses evaluate new ideas, concepts, and products before they hit the market. We conduct user testing to gather feedback on product prototypes, advertisements, or service models to identify areas for improvement. This ensures that businesses invest in offerings with the highest potential for success, mitigating risk and aligning products with customer preferences. Through concept testing and market surveys, we validate and refine marketing strategies, positioning, and messaging.